The HSBC Mega Hong Kong Sale is one
of the five major events of City of Life: Hong Kong
is it. Oriental Logistics, which provides professional
logistics services, is the official logistics company
of this event.
Background
The Mega HK Sales (MHKS) held from 15th
June 2002 to 31st August 2002 was the 4th major tourism
campaign in the “City of Life: HK Is It!”
program. Organized by the HK Tourist Board (HKTB), this
is the largest ever shopping festival in HK. Oriental
Logistics (OLL) as a sponsor and key supporter of the
event provided logistics and delivery services of MHKS
publicity material for participating merchants.
Challenge
As OLL is the sole logistics service
provider for the MHKS, we took a critical role in handling
every single aspect in a timely manner in order to streamline
the promotion activities during the program.
First, OLL had to meet a tight delivery
and collection schedule due to the participating merchants
and designated kiosk locations were scattered over the
territory, OLL had to deliver publicity materials to
around 1,400 delivery points within 3 days and to transport
the supplies for the set-up of the kiosks before the
launch of the program.
Moreover, during the program, OLL had
to deliver the give-away items and materials regularly
and support the replenishment of necessary resources
to the designated kiosks within a tight timescale. OLL
also collected the daily lucky draw coupons at the 40
designated kiosk locations dispersed over the territory
for delivery to the Headquarters of the HKTB before
10:00 am each morning.
In addition to the rigid time constraint,
repacking of 1,400 kits of publicity material was another
challenge to OLL. As each location required different
amounts of publicity material, OLL needed to repack
and distribute according to location and ensured that
the delivery reached the right destination punctually.
How we meet the challenge
Building on our global experience and
industry expertise, OLL provided an innovative logistics
solution to the complex distribution requirements. Supported
by our fleet of vehicles, our dedicated logistic and
delivery computer system,a dedicated team of experienced
and competent staff and througn excellent time management,
OLL provided efficient and punctual delivery to all
locations over the whole program.
Result
Our business relationship with
HKTB dates back more than 4 years, so OLL understood
the requirements of HKTB and provided a successful logistics
and delivery service for the program. |
