By
registering its trademark, Oriental Logistics provides
reassurance and confidence to its customers as well as
enhancement of its corporate image.
Legal Aspect.
The internet has caused trade-names and trademarks to
become more valuable and the number of registered trademarks
have increased substantially.
Registering its trademark Oriental Logistics prevents
conflict arising in the future in the misuse of its
logo.
The ® symbol provides constructive notice of ownership
of the trademark by Oriental Logistics Company Limited
and its exclusive right to use the trademark.
Any infringement on Oriental Logistics trademark is
illegal and therefore grounds for Oriental Logistics
to sue the infringing party.
A trademark is an intangible asset that may be protected
from use by others.
Business Aspect
It is widely concluded that businesses that show the
trademark ® symbol for their corporate name are
widely considered to be more credible, established and
professional than those companies that do not.
The ® symbol therefore attracts more esteemed and
well-founded customers due to the increased perception
of stability and confidence.
Having a trademark achieves added protection against
imitation and assures customers against future names
that are merely similar in sound, appearance or meaning. |
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Press Release